FEATURE
ACTIVISM
ENVIRONMENTAL
CRIME
CULTURE
INDIGENOUS
LEGAL THRILLER
NEWS
POLITICAL THRILLER
WILDLIFE
BAY AREA PREMIERE

Trade Secret

Australia, United Kingdom •  
2025 •  
98 mins

Three unlikely allies embark on a mission to protect polar bears from the international fur trade in this gripping, eye-opening exposé. These well-intentioned and passionate eco-warriors believe they are making progress in educating environmental groups and the governments of Arctic countries about the issue. But as the trio’s investigation deepens, a disturbing truth unfolds: Those entrusted with safeguarding the endangered species may also be entangled in the continuing commercialization that threatens the animals’ survival. Filmed over six years across nine countries, Abraham Joffe’s enthralling documentary uncovers the sanctioned sale of hundreds of polar bears annually on the global market. Urgent questions arise about how to protect vulnerable species in a world where lines have blurred between protection and exploitation. In a film that plays like a thriller, Trade Secret reveals how conservation, politics, and commercial interests collide in ways the public was never meant to see. —Kelly Clement

Director/s

Abraham Joffe
Abraham Joffe

Sydney, Australia, native Abraham Joffe is an internationally acclaimed director, producer, and cinematographer, renowned for his captivating visuals and compelling storytelling. He has filmed professionally in over 50 countries and across all seven continents. Among his works are the series Tales by Light (2014-15) and Big Cat Tales (2018-2020). He is the winner of nine Australian Cinematographers Society Awards and was named the organization’s Cinematographer of the Year in 2017. Trade Secret (2025) is his feature directorial debut.

Expected Guests

ABRAHAM JOFFE • Director

Saturday, May 2, 2026 at 3:45 PM
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SPONSORED BY

COUNTRY
Australia, United Kingdom
YEAR
2025
Premiere
BAY AREA premiere
RUNTIME
98 minutes
DIRECTOR/S
Abraham Joffe
SECTION
ART OF IMPACT
FORMAT
DCP